BBA Programme
Faculty of Commerce
The Maharaja Sayajirao University of Baroda
First Year BBA - Semester I
Business Communication - Code : S-105
Unit - 1 UNDERSTANDING COMMUNICATION
- Definition and role of communication
- Basics of Communication
- Process of and Barriers to Communication
- Characteristics of Communication
- Types and Modes of Communication
- Business Communication
Unit - 2 BUSINESS WRITING
- Essentials of Communication
- Preparatory steps for Business Writing
- Sources and Methods of Data Collection
- Preparing Questionnaires and Interview Sheets
3. Interpreting, Analyzing and Representing Verbal and Visual Information
4. Writing Effective Business Messages
- Memos
- Notice, Agenda and Minutes
- Circulars
- Business Letters - Inquiry and Replies, Order and Replies, Complaint and Replies
Unit - 3 BUSINESS WRITING II
- Report Writing
- Job Application
- Technical Proposals
- Communication through Technology
Unit - 4 SOFT SKILLS
- Business Ethics and Etiquettes
- Netiquettes
- Body Language
- Paralanguage
- Presentation Skills
- Goal Setting
- Time Management
- Negotiating Skills